By applying to more briefs! Every brief has multiple creators working on it, so the best way to ensure that you receive the highest payout is to answer more briefs and make more videos. Also, Facebook’s optimization algorithm automatically puts more spend behind ads that are performing well for the brand. Thus, the videos that perform best have the most spend and consequently a much larger creator compensation. Finally, highly engaged creators on brkfst tend to have higher approval rates for more projects, and are eligible to be invited to the Elite Tier.