Facebook’s algorithm optimizes ad delivery based on performance. So, if certain ads are driving more revenue or engagement for a brand, Facebook will show that ad more often and automatically put more spend behind it. By using this pay-per-performance model, we ensure that creators of the ads that are performing the best (i.e. spending the most) are also compensated the most. This incentivizes creators to make top performing videos and incentivizes brands to increase the budget for ads driving more revenue, thereby increasing the revenue for creators. Win-Win.