FAQ’s
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We’ve shared some of the most frequently asked questions to help you out now.
All creators must complete the Onboarding Brief before they will be approved to work with brands. Once your Onboarding Brief is approved by brkfst.io, working with brands is easy!
- Browse: Look for open briefs under the ‘Briefs’ tab in the platform.
- Apply: Click the ‘Apply’ button on the brief. The brand will approve creators it believes will be a good fit for the project.
- Get Products (if applicable): Once approved, look for order instructions either in the brief or through the chat on the brkfst.io platform.
- Upload Videos: Most projects are due 7 days after receiving the product or after being approved to work. Upload your videos to each module on the brief for the brand to approve.
- Upload Revisions (if applicable): If the client adds any revisions in chat, you’ll have 48 hours to update your submission
- Get Paid: Once your content is approved by the brand, you will receive your initial payment for completing the brief during the payout cycle. Once a payment is issued, Stripe generally takes 2–3 business days to process it. For Performance briefs, if your ads get spend put behind them, you’ll receive a monthly percentage of the ad spend.
Being a part of the Elite Tier gains you premium access to new opportunities, higher compensation, and closer collaboration with brkfst.io and our brands. Elite Creators are top-tier talent recognized for consistently delivering high-quality, brand-aligned content and meeting deadlines with reliability.
Setting up a profile on brkfst.io is simple. Visit https://app.brkfst.io/sign-up and follow the instructions to create a profile. You will be required to complete the Onboarding Brief before you are approved to work with brands.
Complete your profile by uploading the necessary information, tags, and content to your library and profile, so brands can see your previous work. You are required to complete the Onboarding Brief before you get approved to work with brands. Brands select creators based on their profile, timeliness, and performance on past projects.
brkfst uses Stripe, a secure payment platform, to ensure your information is safe! You can access Stripe anytime from within your brkfst.io account.
Once the brand approves all your content in the brief, your payment will be released. For Creative Only Briefs, you will receive $850. For Performance Briefs, you will receive a $200 base fee plus a monthly commission based on a percentage of ad spend. Commissions are distributed during the first week of each month.
Stripe usually takes 2-3 business days to process payment.
We offer two types of briefs that creators can freely apply to.
The first is a Creative Only Brief, which pays $850 (regular pay rate) for 6 videos delivered in 2 aspect ratios. You’ll create content by following the brief instructions.
The second type of brief is a Performance Brief (Creative + % Ad Spend Commission), which pays $200 (regular pay rate) plus a percentage of ad spend for 5 videos delivered in 2 aspect ratios. You’ll also create content by following the brief instructions, and if your content performs well as an ad, you’ll earn a percentage of the brand’s ad spend monthly.
For both types of briefs, you’ll get paid during the payout cycle once your videos are submitted and approved by the brand. Please note that you must complete and submit videos for every module in the brief.
By applying to more briefs! The more briefs you apply to, the more experience you gain and the bigger your brkfst.io portfolio grows, which increases your chances of being selected for more projects and, ultimately, earning more.
Creators who stay highly engaged, maintaining good communication, delivering on time, and following brkfst.io standards, have a higher chance of being invited to more briefs and growing into the Elite Tier.
Meta’s algorithm optimizes ad delivery based on performance. So, if certain ads are driving more revenue or engagement for a brand, Meta will show them more often and automatically increase spend behind them. By using this pay-per-performance model, we ensure that creators of the ads that are performing the best (i.e. spending the most) are also compensated the most. This incentivizes creators to make top-performing videos and brands to increase ad budgets, driving more revenue for creators.
A brief is a project outline submitted by the brand and typically includes information such as brand voice, brand statement, compensation, aspect ratios, expectations, and descriptions of each module for the creative asset. Under “open briefs” in your brkfst.io account, you’ll see all the briefs submitted recently by brands. Be sure to read these briefs carefully before you apply to make sure it’s clear exactly what the client is looking for and that you have the skills and equipment to execute it. If you do, then all you need to do is apply and write a short pitch explaining why you’re the perfect fit for the brand.
brkfst.io briefs are your main source of truth for creating videos. The best way to ensure your videos are approved is to adhere to the brief. If you are unsure of anything, ask clarifying questions rather than making multiple revisions.
You are required to complete the Onboarding Brief before you will be approved to work with brands. In the Onboarding Brief, you will become familiar with the brkfst.io brief format while demonstrating your basic skills, such as creating multiple aspect ratios of the same video, adding captions, and overall video sequencing and camera skills. Once you are approved on the Onboarding Brief, you will be able to apply for any standard open brief.
When you apply to a brief and get approved, you’re committing to be available for the next three weeks to meet the project’s overall timeline.
We understand that unexpected situations or emergencies can come up. In special cases like this, please notify us as soon as you get approved to work on a brief or as soon as the situation arises, so we can plan ahead and, if needed, initiate a return of the client’s product.
All deadlines are specified via chat once selected to work on it. Typically, they’re 7 days after you receive your product, so it is important that you plan accordingly. If you can’t make the deadline specified in the brief, do not apply. By applying to a brief and being approved, you are committing to 3 weeks of availability for shipping, filming, editing, submission, and the revision process.
Once you’ve completed filming and editing all your videos, click the ‘Submit’ button under the brief. Upload your videos in both required aspect ratios for each module (usually 2 per module). After you’ve uploaded all videos to all modules, click the ‘Submit’ button at the end to save your changes so we can review them.
Once your videos are submitted, the brand will review and approve them after any necessary revision rounds. The approval timeline can vary. After your content is approved, you’ll receive your fixed fee payout during the next payout cycle. If the brand launches your ad, you’ll also earn a percentage of the media spend. Once a payment is issued, Stripe generally takes 2–3 business days to process it into your bank account
To upload your revised videos, simply click on the ‘Edit Submission’ button, remove your first version videos, and replace them with the new ones. Then click ‘Submit’ to save the changes, and we’ll review the new version.
If you’re having trouble submitting your videos, make sure you’re uploading the correct number of videos per module and in the correct aspect ratios. Each module must have at least one video.
Ensure the aspect ratios of your video are correct:
- 9:16 → 1080 × 1920 px
- 16:9 → 1920 × 1080 px
- 4:5 → 1080 × 1350 px
- 1:1 → 1080 × 1080 px
- Saved as .MP4 & .GIF (For the gif modules)
Make sure the video length is under the specification listed in the brief
brkfst.io does not support the following characters: <:”/\|?-. Ensure that the file name does not contain those characters.
If you have any other questions, or need immediate assistance, don’t hesitate to reach out to support@brkfst.io.