Brkfst briefs are your main source of truth for creating the videos. The best way to ensure that your videos are approved is to adhere to what is on the brief. If you are unsure of anything, make sure you ask and clarify rather than having your video disqualified.
As a creator, you will need to apply to brkfst before you can access the platform. Simply create a profile and upload your media assets like reels, a website, or an Instagram, so brkfst can see your work. Once you’ve applied, you will receive a response in 5-7 business days. For a step-by-step guide on setting up a new account, watch our tutorial.
brkfst uses Stripe, a secure payment platform to ensure your information is safe! You can access Stripe anytime from within your brkfst account. For more questions on payment processes, watch our tutorial on How to Get Paid.
By applying to more briefs! Every brief has multiple creators working on it, so the best way to ensure that you receive the highest payout is to answer more briefs and make more videos. Also, Facebook’s optimization algorithm automatically puts more spend behind ads that are performing well for the brand. Thus, the videos that perform best have the most spend and consequently a much larger creator compensation. Finally, highly engaged creators on brkfst tend to have higher approval rates for more projects, and are eligible to be invited to the Elite Tier.
As a creator, once approved by brkfst, working with brands is easy! All you have to do is:
For a step-by-step guide to this process, check out our tutorial on submitting a brief.
The brand needs to approve your videos first, then the fixed fee is paid to your Stripe account within 48 hours of approval. The pay-per-performance payouts are distributed two weeks after an ad is launched. This gives Facebook enough time to optimize media spend for the campaign so your ad receives the attention it deserves and we can compensate accordingly. The funds will appear in your Stripe account, and from there it should take about 2 days to show up in your bank account.