KraftHeinz
108
static ads
12
video ads
12
creators
The challenge
Kraft Heinz needed to enhance their product description pages (PDPs) to better connect with their target audience. Their existing PDPs lacked authenticity and visual appeal, making it difficult to showcase their products and build demand. They needed a solution that would bring their products to life while driving conversions through engaging, relatable content.
The Solution
Kraft Heinz partnered with brkfst.io to revitalize their PDPs using the power of UGC. Tapping into our network of over 5,000 creators, we specifically selected creators with children to resonate with Kraft Heinz’s target audience of families.
Our approach involved building a library of authentic and relatable lifestyle assets that emphasized the value and convenience of KraftHeinz’s products. The selected family-oriented creators showcased how products like Jell-O, Capri Sun, and Lunchables fit seamlessly into daily life — whether it was packing a quick lunch for kids or grabbing an easy snack during a busy day. The content didn’t just look good; it demonstrated how these products solved real consumer needs, like saving time without sacrificing taste or nutrition.
By incorporating UGC into their PDPs, Kraft Heinz saw a noticeable increase in conversions, turning product pages into powerful sales drivers. The authentic content resonated with their audience, creating a sense of demand between consumers and the brand. What started as a PDP refresh evolved into brkfst.io creating content for their other marketing channels like TikTok and Meta.
The Result
We successfully provided Kraft Heinz with lifestyle imagery for their product description pages and other marketing channels that had previously lacked user-generated content. The incorporation of creator content on landing pages led to a notable increase in conversion rates and established a stronger connection with their audience. This approach aligns with our successful track record of providing comprehensive content creation and management solutions, ensuring our clients achieve their goals efficiently and with impressive results.