Discover the skill and variety of content creators.
From masterful filming and brand storytelling to captivating UGC, these ads perform above the rest – and here’s why.
Brand: Casper
Channel: Facebook/Instagram
Category: Health & Beauty
Creator: Sohini Bandyopadhyay
Why the Scroll Stopped
The battle for a user’s attention happens within the first 1-2 seconds. The creator breaks the “fourth wall” and acknowledges your presence by looking directly into the camera and speaking as if engaged in conversation with the viewer. This simple hack does a great job of grabbing your attention within the first frame. Also, the kids jumping on the bed provide movement in the back of the shot to catch the eye.
Why it worked
The scene playing out is super relatable to the viewer. It does a great job of highlighting the product features and showing the comfort level of Casper products.
Why we love it
As impressive as it was, this ad was shot on a very small budget. The creator is the main character in the video, and he also used his own voice for the Voice Over. The other two characters are played by his children, and some defining elements in the ad, like the smoke coming out of the toaster, was done with a simple animation. A good visual hook + clean shots of the product + a dash of humor = a great Brkfst ad.
Brand: Bloomist
Channel: Facebook
Category: Home Goods
Creator: David Wigfield
Why the Scroll Stopped
The stop motion style of the ad allows the viewer’s curiosity to grow alongside the ad. The minimalist effect keeps it polished and clean, while the added contrast of the other elements jumping into the frame capture your attention in an aesthetically-pleasing grasp.
Why it worked
This simple ad is a great representation of the brand’s minimalist products and clean aesthetic. It reaches the right audience by matching the brand’s cohesive nature and organic elements, while highlighting the product selections. The camera work is steady with high resolution to make a really effective stop motion video.
Why we love it
Although this ad seems fairly simple, there is expert layering that gives it life. The background is crisp and clean. The use of soft light and natural shadows give the products a 3D feel and help them stand out from the background. We love that each addition of a product has a matching sound effect. Topped off with text layover that highlights the brand proposition and matches the logo font, this is a high quality ad.