HelloFresh
85%
Decrease in CPA
80%
Decrease in CAC
800+
Content pieces created
The challenge
HelloFresh was looking to increase scale through a UGC partner who could provide large quantity of lifestyle imagery and videos.
The Solution
HelloFresh manages and operates a multitude of different partners, from organic to paid to influencer programs. The team’s bandwidth was incredibly low, so they were looking for a partner who could provide content + media management without utilizing their internal resources. HelloFresh has been a brkfst.io client for 1+ year and we are entirely self-sufficient (we produce the content, approve it, launch it, and manage it without client involvement), while driving a historically lower CAC than their legacy accounts
We leverage brkfst.io to successfully diversify our creative mix; through their partnership, we’ve been able to scale and exceed our KPls.
The Result
HelloFresh achieved an 85% reduction in CPA and an 80% decrease in CAC, showcasing significant cost efficiency improvements. Simultaneously, they experienced a remarkable 200% increase in scale, expanding their market reach substantially. These results underscore the effectiveness of brkfst.io’s efficient UGC solutions in enhancing marketing performance.