Fabkids
USING BRKFST AS A REVENUE CHANNEL
237
Ads Created
400%
Increase in Sales
30%
Decrease in CPA
The challenge
Fabkids, online kids’ apparel store, struggled to scale Facebook advertising efforts due to low content production and marketing challenges.
The Solution
Brkfst delivered a total of 237 ads within six weeks, more than doubling the volume of creative in the ad account. 13 creators delivered ads focused on UGC, unboxing reviews and stop motion graphics.
The Result
The brand saw an immediate 30% drop in CPA, with the lowest acquisition cost being 48% lower than thier target CPA. On average, Brkfst generated a total 400% increase in sales between three-month period.