Michaels Art & Crafts
79%
Decrease in CPC
36%
Decrease in CPA
125%
Increase in ROAS
The challenge
Michaels, the popular arts & craft brand, was sourcing niche content that required specific craft skills to produce. Brkfst.io was hired to create fresh content for a new product line with the end goal of matching performance of the main campaign.
The Solution
Brkfst.io delivered a total of 112 ads within a four-week timeframe, produced by 14 individual creators. The ads were user-generated content leveraging three unique angles to maximize insights of the new product’s market traction.
The Result
Brkfst.io creative reached conversion goals with 125% higher ROAS, 36% lower CPA, and 79% lower CPC on Meta. A total of 10 ads were determined to be top performers and migrated to the brand’s main campaign. After the shift, the ads drove an additional 23% increase in ROAS.