Perfume.com

Proving that testing volume and variety at scales wins everytime.
Perfume.com UGC

  • 3x

    Increase in ROAS

  • 4x

    Increase on Profits

  • 19x

    Increase in Revenue

    • The challenge

    Online fragrance brand Perfume.com was looking to drive new market growth by incorporating unique creative elements into their traditional brand style. The brand leverage brkfst.io to produce user-generated content, including unboxings, testimonials, and on-screen reviews.

    The Solution

    brkfst.io delivered a total 358 ads across 8 campaigns, each with a unique and interpretation of brand voice. The ads were quickly graduated to campaigns optimized to purchase and upper funnel ATC events.

    The Result

    On average, brkfst.io drove 394% more clicks and 333% more ATCs than competing ads. brkfst.io ads generated a 3x increase in ROAS, and an average 4x increase in profit and 19x increase in revenue. The brkfst.io methodology proves that testing volume and variety will drive performance, and is essential for growth.

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