QVC+ and HSN+
71% Net New Audience Reach
27% Increase in Reach Compared to BAU
The challenge
With their existing Meta campaigns reaching a performance plateau due to audience saturation, QVC+ HSN+ was in need of a creative strategy refresh. Their existing ads were struggling to break through the noise and reach new users. They needed a creative solution to capture attention, expand their reach, and acquire new, high-quality customers.
The Solution
QVC+ HSN+ partnered with brkfst.io to refresh their marketing using UGC. By leveraging brkfst.io’s network of over 5,000 creators, they produced hundreds of video ads featuring real customers engaging with the streaming platform. The selected creators shared their personal experiences switching from traditional TV to QVC+ HSN+ streaming, highlighting how the variety of shows added excitement to their daily routines.
The campaign strategically focused on combining educational and engaging elements. The creators debunked common misconceptions about the platform, shared genuine reviews, and used trending social media techniques such as comment response videos and problem/solution formats. Engaging hooks and dynamic editing ensured the content captured and held viewer attention. This approach helped QVC+ HSN+ make their content more relatable and engaging, ultimately expanding their reach to a broader audience.
The Result
Reaching New Audiences: brkfst.io’s ads delivered a significantly higher percentage of net new users reached compared to traditional BAU content, even with similar campaign budgets. This demonstrates brkfst.io’s ability to tap into a user base that BAU content can’t reach.
Unlocking High-Value Customers: brkfst.io’s UGC strategy successfully reached a high-quality audience. While the cost per reach was higher, the cost per conversion was only slightly higher than BAU content. This indicates that the new users reached were nearly as likely to convert as those targeted by regular campaigns, but could only be reached by UGC.
Efficiency Compared to BAU: Compared to simply increasing BAU spend and creating more traditional ads, brkfst.io offered a more efficient approach to reach new users. By utilizing UGC’s trust and authenticity, brkfst.io resonated with new audiences that weren’t responsive to traditional marketing strategies.