HelloFresh

Driving YoY life in scale and volume
  • 85%

    Decrease in CPA

  • 80%

    Decrease in CAC

  • 800+

    Content pieces created

  • The challenge

    HelloFresh was looking to increase scale through a UGC partner who could provide large quantity of lifestyle imagery and videos.

    The Solution

    HelloFresh manages and operates a multitude of different partners, from organic to paid to influencer programs. The team’s bandwidth was incredibly low, so they were looking for a partner who could provide content + media management without utilizing their internal resources. HelloFresh has been a Brkfst client for 1+ year and we are entirely self-sufficient (we produce the content, approve it, launch it and manage it without client involvement), while driving a historically lower CAC than their legacy accounts

    We leverage brkfst to successfully diversify our creative mix; through their partnership, we’ve been able to scale and exceed our KPls.
    Brkfst is a great asset to efficiently expand

    Madelyn Byers - Senior Associate, Paid Social

    The Result

    HelloFresh achieved an 85% reduction in CPA and an 80% decrease in CAC, showcasing significant cost efficiency improvements.
    Simultaneously, they experienced a remarkable 200% increase in scale, expanding their market reach substantially.
    These results underscore the effectiveness of Brkfst’s efficient UGC solutions in enhancing marketing performance.