Perfume.com
3x
Increase in ROAS
4x
Increase on Profits
19x
Increase in Revenue
The challenge
Online fragrance brand Perfume.com was looking to drive new market growth by incorporating unique creative elements into their traditional brand style. The brand leverage Brkfst to produce User-Generated Content, including unboxings, testimonials and on-screen reviews.
The Solution
Brkfst delivered a total 358 ads across 8 campaigns, each with a unique and interpretation of brand voice. The ads were quickly graduated to campaigns optimized to purchase and upper funnel ATC events.
The Result
On average, Brkfst drove 394% more clicks and 333% more ATCs than competing ads. Brkfst ads generated a 3x increase in ROAS, and an average 4x increase in profit and 19x increase in revenue. The Brkfst methodology proves that testing volume and variety will drive performance, and is essential for growth.