Exploring the Impact of UGC Campaigns for Timberland's 50th Anniversary
  • 180 ads created

  • 43% lower Cost Per Result on TikTok

  • 53% higher ROAS on Meta

  • The challenge

    Timberland aimed to celebrate its 50th Anniversary of the iconic Yellow Boot by launching the “THIS IS NOT A BOOT” campaign and sought to create user-generated content (UGC) to engage its audience. The company enlisted brkfst to spearhead the campaign on TikTok and Meta, utilizing brkfst content creators. The primary challenge was to drive higher return on ad spend (ROAS) compared to their Business-As-Usual (BAU) content.

    The Solution

    Brkfst collaborated with Timberland to launch a UGC content campaign on TikTok and Meta. Over 180 ads were created, leveraging brkfst’s network of content creators to produce engaging and authentic creative that resonated with the target audience. The campaign focused on showcasing the unique aspects of Timberland’s 50th Anniversary “THIS IS NOT A BOOT” campaign, aiming to drive higher engagement and return on ad spend.

    The Result

    The collaboration between Timberland and brkfst resulted in a compelling UGC content campaign that effectively engaged the audience and delivered impressive ROI on both Meta and TikTok. Brkfst content drove a 53% higher Return on Ad Spend (ROAS) than Business-As-Usual (BAU) content on Meta, while on TikTok, the UGC content created by brkfst drove a 43% lower Cost Per Result than BAU Content. These outcomes underscore the success of the collaboration in achieving Timberland’s objectives and engaging the target audience across different platforms.