A well-structured creator brief is the foundation of any successful UGC or influencer marketing campaign. It ensures that content aligns with your brand’s goals, voice, and visual identity—while allowing creators the flexibility to bring their own creative perspective.
At brkfst.io, we’ve built a data-driven approach to writing creator briefs that help our clients scale content quickly, minimize revisions, and consistently produce top-performing assets.
Key Elements of an Effective Creator Brief
At brkfst.io, developing a creator brief starts with a comprehensive audit of the client’s social channels to identify top-performing content, gaps, and audience preferences. These insights directly inform a data-driven brief aimed at maximizing relevance, engagement, and performance.
- Brand Information
- Project Information
- Deliverables
- Product/Service Information
- Necessary Creator Resources
Brand Information
What to include:
- Brand Values: Outline core values such as sustainability, inclusivity, or innovation to guide content tone and positioning.
- Mission Statement: Share your brand’s broader purpose to give creators meaningful context.
- Tone and Style: Clarify how your brand communicates—whether it’s bold, educational, friendly, or aspirational.
- Messaging: Include specific phrases or taglines that define your brand voice.
- Visual Guidelines: Provide direction on logo placement, color palette, typography, and imagery preferences.
Learn more about how we help brands incorporate clear messaging and visuals in briefs on our Brands page.
Project Information
At brkfst.io, we use an 80/20 structure in every brief—providing 80% brand direction and allowing 20% creative freedom. This balance ensures content stays authentic to the creator while meeting campaign goals.
What to include:
- Campaign Overview: Define the purpose of the campaign—whether it’s a product launch, seasonal push, or evergreen initiative.
- Goals: Specify what success looks like (e.g., brand awareness, engagement, lead generation, or conversions).
- Target Demographics: Clarify age, gender, location, and psychographic details to help creators connect with the intended audience.
- Content Requirements: Share visual or thematic expectations, such as filming style, settings, and props.
- Creator Attributes: If relevant, describe desired characteristics like sense of humor, niche expertise, or aesthetic alignment.
See how we align creator attributes and campaign goals in our case studies.
Deliverables
A deliverable outlines exactly what a creator is expected to produce. At brkfst.io, we build deliverables based on top-performing concepts, while testing new formats inspired by emerging trends.
What to include:
- Concept Direction: Define the creative framework (e.g., hook, message, CTA). Describe the tone and thematic focus.
- Video Guidelines:
- Text Overlay: Highlight key value props or CTAs.
- Camera Angles & Editing: Specify stylistic preferences (e.g., quick cuts, b-roll use, transitions).
- Call to Action (CTA): Define the intended next step—visiting your website, downloading an app, or purchasing a product.
- Asset Specifications: List the number, format, and length of each deliverable.
Example:
- 1:1 [1080×1080] video (30-45 sec)
- 9:16 [1080x1920px] video (30-45 sec)
Product/Service Information
This information helps creators speak confidently and accurately about their product while staying aligned with the value propositions that drive performance.
What to include:
- Product Descriptions: Highlight key benefits, features, and differentiators.
- Product Messaging: Ensure consistency by outlining approved language and positioning.
Creator Resources
What to include:
- Do’s and Don’ts: Offer specific content rules and what to avoid—like not using third-party products or certain visual effects.
- UGC Best Practices: We share tested strategies with creators to ensure content aligns with both platform standards and brand performance metrics.
Royalty-Free Music: Provide options or approved music libraries to streamline editing and avoid copyright issues. - Legal Considerations: Include disclaimers, copyright notices, and usage rights.
For more on crafting content that resonates, see our guide: How to Get UGC for Your Brand
Why Briefs Matter
At brkfst.io, we create campaigns that deliver production-ready UGC in under three weeks, powered by clear, performance-focused briefs. This process eliminates unnecessary revisions, increases consistency, and accelerates time to market.
Ready to Simplify Your UGC Production?
Crafting a creator brief doesn’t have to be time-consuming. With brkfst.io’s platform and expert team, your brand gets fully-managed content production and strategic guidance built on performance insights.
You’ll never have to write another creator brief again. Contact us to learn how we streamline UGC at scale.
About brkfst.io
brkfst.io helps brands create authentic, scalable content that drives results. Our network of over 5,000 vetted creators delivers high-quality UGC tailored to your brand—fast.