Attribution

Marketing Attribution is All About Causation

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Is This the End of TikTok? The Latest Updates

Why Measuring UGC Success Matters: Key Data & Stats That Prove ROI

What Is a UGC Creator? Why They’re More Relevant Than Ever

Why Content Moderation Matters for UGC Campaigns

What Brands Can Learn from Successful UGC Strategies

How UGC Powers High-Performing Ad Campaigns

The Key Differences Between Influencers & Content Creators

How to Create Content Gen Z Actually Watches

The CMO’s Guide to UGC Marketing

Broad Audience Targeting Strategies For 2025

Best Practices for Writing a Creator Brief

How To Create Content That Performs on YouTube Shorts 

Why UGC Is the Future of Marketing

5 UGC Strategies DTC Brands Should Use to Succeed on TikTok

How Many Ads Should You Actually Be Testing on Meta?

Creating Content That Performs: UGC vs. Branded Content

brkfst.io’s TikTok Contingency Plan

How AI is Reshaping The Creator Economy 

5 Facebook Ads Tips to Boost Campaign Performance

The Anatomy of a High-Performing UGC Ad

The Creator Advantage: How Partnering With Creators Keeps Brands Relevant

Why Financial Pressure is Driving CMOs to Leverage UGC

Best in Show Ads: Edition One

TikTok Ads: The Pros, Cons, and Best Practices

Best in Show Ads: Edition Two

Webinar Recap: 5 Tips for a Successful Black Friday & Cyber Monday

Influencer Rates: How Much Does It Cost To Hire An Influencer?

7 Content Marketing Tips: How to Come Up With Content Ideas in 2021

Best Video Editing Software: How to Edit Video on Your Phone

If Corporate Recruiting Isn’t Your Passion, Find Your Passion

Marketing Attribution is All About Causation

Waste Not, Want Not: Modular Content Serves Everyone a Slice

Marginal Metrics: Why You’ve Got CPAs All Wrong

Top-5-Content-Marketing-Mistakes on Facebook and How to Fix Them