Attribution

Marketing Attribution is All About Causation

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How to Create Content Gen Z Actually Watches

The CMO’s Guide to UGC Marketing

Broad Audience Targeting Strategies For 2025

Best Practices for Writing a Creator Brief

How To Create Content That Performs on YouTube Shorts 

Why UGC Is the Future of Marketing

5 UGC Strategies DTC Brands Should Use to Succeed on TikTok

How Many Ads Should You Actually Be Testing on Meta?

Creating Content That Performs: UGC vs. Branded Content

brkfst.io’s TikTok Contingency Plan

How AI is Reshaping The Creator Economy 

Is This the End of TikTok? The Latest Updates

The Anatomy of a High-Performing UGC Ad

The Key Differences Between Influencers & Content Creators

The Creator Advantage: How Partnering With Creators Keeps Brands Relevant

Why Financial Pressure is Driving CMOs to Leverage UGC

Best in Show Ads: Edition One

TikTok Ads: The Pros, Cons, and Best Practices

5 Hacks to Winning FB Ads

Best in Show Ads: Edition Two

Webinar Recap: 5 Tips for a Successful Black Friday & Cyber Monday

Influencer Rates: How Much Does It Cost To Hire An Influencer?

7 Content Marketing Tips: How to Come Up With Content Ideas in 2021

Best Video Editing Software: How to Edit Video on Your Phone

If Corporate Recruiting Isn’t Your Passion, Find Your Passion

As Advertising Moved to Video, Christina Moved With It

Marketing Attribution is All About Causation

Waste Not, Want Not: Modular Content Serves Everyone a Slice

Marginal Metrics: Why You’ve Got CPAs All Wrong

Top-5-Content-Marketing-Mistakes on Facebook and How to Fix Them